Friday, September 7, 2012


I have noticed, walking through the new Target store in downtown Seattle that one of their house brands is called RE. The logo has a similar sans bold face font, and strongly resembles the one used in this blog. I have never seen this logo before and I'm pretty sure Target hasn't seen my blog. Many times creativity is seen to be inspired by conscious and unconscious stimuli formed from the world around us. Sometimes this is nature, but most often it's from memories of artworks created by other people. Sometimes this is called stealing, but in most cases that term is used incorrectly, and the courts are having a difficult time sorting it out. But there's another form of inspiration, like the RE from the Target store where the idea is so simple that a collective unconsciousness takes over and many people can have the same idea at the same time.